Role of influencer marketing in electronic word of mouth and purchase intention of the digital consumer

Tanwar, Anshika Singh2025-01-072023-02http://ir.iitd.ac.in/handle/123456789/6338enSocial media marketingSocial media InfluencersBibliometric analysisDigital consumer behaviourData analysis and interpretationDigital marketersRole of influencer marketing in electronic word of mouth and purchase intention of the digital consumerThesis