Youth engagement with product placement in India by Rashmi Chaudhry an analysis of attitudes and media influences on perceptions and buying intentions

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dc.contributor.authorChaudhry, Rashmi
dc.date.accessioned2025-11-13T04:26:33Z
dc.date.issued2025-02-04
dc.identifier.urihttps://ir.iitd.ac.in/handle/123456789/7589
dc.language.isoen
dc.publisherIIT Delhi
dc.subjectProduct placement
dc.subjectMarketing
dc.subjectMedia
dc.subjectMovie
dc.subjectAdvertising
dc.titleYouth engagement with product placement in India by Rashmi Chaudhry an analysis of attitudes and media influences on perceptions and buying intentions
dc.typeThesis

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