Role of influencer marketing in electronic word of mouth and purchase intention of the digital consumer
| dc.contributor.advisor | Chaudhry, Harish | |
| dc.contributor.author | Tanwar, Anshika Singh | |
| dc.date.accessioned | 2023-03-16 | |
| dc.date.accessioned | 2024-10-29T11:28:57Z | |
| dc.date.created | 2023 | |
| dc.identifier.uri | http://10.17.50.146:4000/handle/123456789/4289 | |
| dc.relation.ispartofseries | TH7125 | |
| dc.subject | Social media marketing | |
| dc.title | Role of influencer marketing in electronic word of mouth and purchase intention of the digital consumer | |
| dc.type | Thesis | 
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