Role of influencer marketing in electronic word of mouth and purchase intention of the digital consumer

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dc.contributor.authorTanwar, Anshika Singh
dc.date.accessioned2025-01-07T06:02:16Z
dc.date.issued2023-02
dc.identifier.urihttp://ir.iitd.ac.in/handle/123456789/6338
dc.language.isoen
dc.publisherIIT Delhi
dc.subjectSocial media marketing
dc.subjectSocial media Influencers
dc.subjectBibliometric analysis
dc.subjectDigital consumer behaviour
dc.subjectData analysis and interpretation
dc.subjectDigital marketers
dc.titleRole of influencer marketing in electronic word of mouth and purchase intention of the digital consumer
dc.typeThesis

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