Exploring the role of risk perception, social marketing communication and self-efficacy on the intention of youth during COVID-19

Khare, Shefali2025-11-132025-02-04https://ir.iitd.ac.in/handle/123456789/7594enGlobal health crisisTrajectory of social marketingCommunication and pandemicInfluence public behavioral changeSelf protective behaviorsExploring the role of risk perception, social marketing communication and self-efficacy on the intention of youth during COVID-19Thesis