Youth engagement with product placement in India by Rashmi Chaudhry an analysis of attitudes and media influences on perceptions and buying intentions

Chaudhry, Rashmi2025-11-132025-02-04https://ir.iitd.ac.in/handle/123456789/7589enProduct placementMarketingMediaMovieAdvertisingYouth engagement with product placement in India by Rashmi Chaudhry an analysis of attitudes and media influences on perceptions and buying intentionsThesis